"People who play tennis are just fine and dandy... and people who watch animation are no good? Why?"--- an otaku's lament, Otaku No Video

1. Stage One: A small group of people discover something that they like and think is fun and interesting. They form clubs based on it, talk to each other about references from it and generally enjoy themselves. Often, they will be persecuted by people who don't get it, "You're into that?!? How can you be into that?!?!" they'll sneer as they pass you in the street, at school or at work. This is also the evangelism phase, you try to convince people to become involved in the thing you are into. "The more the merrier" is what you think at this stage. In some ways, this is the best stage of fandom. There is a lot you have to do by yourself and normally a dearth of commercial support, but it is exciting.

2. Stage Two: Some charismatic people become interested in what you like, unfortunately, leading the people who were sneering at you to think, "Oh! He's into that? Oh, maybe I misjudged it then..." (You'll see why this is unfortunate soon enough.) More support becomes available, so you don't have to do everything yourself. Instead of third generation fan-subs, for instance, commercial tapes become available. Maybe not the ones you want, but still, maybe good in their own way.

3. Stage Three: This is the transitional phase, your hobby becomes well known enough that the mainstream media <cue sinister music> picks up on it, usually portraying it as a weird and evil sub-culture. Of course, this causes it to appeal to bored mainstreamers <cue sinister music> who want to appear cool by taking on the establishment (until they grow up to become corporate lawyers and/or investment bankers, natch.) These are the people who start showing up at your AD&D club meetings and when you suggest a game of Call of Cthuhlu for a change, mock you. They don't mock you because they know anything about CoC , but because "the name sounds goofy, man." You start feeling resentful as they try feeding your sixth level magic user to a gelatinous cube, and in my case you stop attending group meetings.

4. Stage Four: Congressmen start talking about the evils of the whatever-it-is that you like, of course making it more cool among mainstreamers . Although the thing you like is more readily available now from a variety of commercial sources, it has been rendered palatable for the mainstreamers . All the rough edges are sanded off, and you get accosted by people who don't know that you used to be really into the thing who try to tell you how cool their bland, pallid version of the thing you used to love is. The barbarians are at the gate! People are overunning your hobby with the same predjudices they had back when it wasn't cool. They accost you at conventions and say, "You are into that!?! How could you be into that?!? This new <stupid and/or boring version of the thing> is so much cooler than that. I wouldn't be caught dead being into that." Note: As always, you are not trying to force your tastes on anyone. In fact, because the quality of people you are meeting has declined so much, you try to identify the bad ones and just "smile and nod" as they pass you by. You are just trying to "live and let live," but the mainstreamers only want to appear rebellious, even though by their very nature they are conformists. Because of this, they will seek you out and try to force conformity on you, basically forcing you to hide your interests within a hobby from them the same way you used to hide your interest in the hobby from them.

5. Stage Five: Everyone is into your hobby now... but it's become so palatable and mainstream that it isn't recognizable as the thing you used to love. You've since moved on to other things. Soon after this, it becomes uncool and people start dropping it. You still like the old things that got you into it in the first place, but you no longer mention it to people knowing you'll just get "You're into that?!? How can you still be into that?!? It's so passe."

Oh, this little list was inspired by a recent flame I got on Slashdot (knocking Ranma 1/2 natch.) Hugs and Kisses to the flamer! You are so much cooler than me... I can't compete.

Update: Oooh!, turns out the flamer is an Neon Genesis Evangelion Fan. Wonderful, are there any more rude and brutish group of new, "wanna-be" anime fans than wanna-be EVA fans? I ask purely for information.